Brief Background

On a day during my internship at the agency, after my fourth cup of coffee, I was listening to music on Spotify when my laptop glitched for a brief moment, repeating a note twice. In those few seconds, I was reminded of my mother's friend who used to stutter. I immediately sat down at an online piano, created a piece with a stuttering effect, and drafted a campaign idea, the copy, and a brief. We met with the client the day after, who promptly approved and embraced the concept, even without "but if we" remarks. The idea was executed for Vodafone.