Hello, I'm Rana, also known as Zaro. As I was nearing the completion of my degree in economics and politics, I stumbled upon my true calling: advertising. It all began with a lockdown livestream that captivated me instantly.

 

Since then, I've transitioned from audience member to finalist at the One Show awards, keeping my advertising pursuits hidden from my school circles—they wouldn't understand the thrill and might even show me the exit door if they knew.

 

Bridging continents and cultures, I am half Egyptian, half Turkish, and trilingual, providing me with a unique lens for creative storytelling.

 

Off the books, I've spent two years working in banking and collecting data on European basketball matches—experiences that have made me quite the conversationalist among professionals.